March 8, 2018

5 Things Photographers Wish You Knew

You might have the best listing on the block, but you won’t attract any attention unless the photos online are picture perfect. Today’s home buyers take an online tour before scheduling their first showing so you want your property to truly stand out with images that awe and inspire. Read on for five insider tips from the real estate photographers at Beacon James who always keep the focus on your success.

Photos from a pro sell listings faster.
Photography news flash: listings featuring professional photos sell 32 percent faster than those with pictures snapped by a smartphone.1 To create a gorgeous gallery of photos for your property however, you need the time, experience, and equipment. A more complex editing process is required to create an image that looks like you can reach out and touch it. Professional HDR photos are worth more because when they’re done right, they attract more attention and get more buyers in the door with their detail, dimension, and true-to-life feel.

HDR photography makes your pictures pop.
Your smartphone is great for selfies and photos for your Instagram feed, but it can’t produce the high-quality images that stop buyers in their tracks. Trust the professional photographers at Beacon James to create compelling High Dynamic Range (HDR) property photos that appeal to more people and can even secure a higher sales price. By taking several shots of the same scene, our photographers use state-of-the-art technology to combine them to create an image that features all the dimension, texture, light, and shadow we see with the naked eye.

The right equipment is essential.
As a Realtor®, you own the tools of your trade – from neighborhood knowledge to market trends – and you have the expertise your clients are looking for in their property search. You don’t want to take a tripod, camera, and post-processing software to every appointment, which is why trusting a pro is so important. Every member of the team at Beacon James has industry expertise and the skills to efficiently enhance each photo faster than the competition so your listing can be published online and reach more people in less time.

Preparation really pays off.
Make a better first impression with some advance prep and a little elbow grease. Preparing your property for picture day helps the photoshoot go off without a hitch. Get your listing ready and go for the look and feel of a luxury hotel by eliminating any clutter crowding the countertops. Make sure every room is sparkling clean to create a blank canvas for buyers to picture their dream home and set your photographer up for success.

Natural light goes a long way.
It doesn’t matter if your listing faces the beach or a brick wall. Open the curtains and blinds and let the light in! Your property has elements that make it unique so show them off with a little help from Mother Nature. A bright, clear sky makes a great first impression in a photo, but sometimes the forecast doesn’t cooperate. That’s why bluesky enhancements are the perfect way to simulate a sunny day. Let us swap out an overcast sky with a crystal clear scene and you’ll be sure to attract more attention and more buyers in less time.

To learn more about the team of professional real estate photographers at Beacon James, contact us today. We put the focus on your success, and we sincerely look forward to working with you.